Make Your Life Unforgettable

Web Design, Art Direction, UX/UI

Client: Jack Wolfskin  |  MACHINAS  |  July 2016  |  Barcelona, Spain

Brief: Creation of an digital HUB for the Jack Wolfskin Fall / Winter 2016 campaign.

Solution: For the campaign Jack Wolfskin sends three small groups on a short trip with different locations and activities in order to create unforgettable experiences. Like a visual diary, the campaign HUB keeps track of these expeditions and publishes new content every week. These constant updates create curiosity and engage the user with the campaign. Furthermore it integrates the new collection products, updates via Newsletter communication and a packing guide for users that want to live their own unforgettable adventure.

Access to stories.

More informationen on mouseover.

Story page.

Navigation on top allows flexible movement through the story pages.

A modular system ensures a uniform content treatment without being repetitive and simplifies the process of adding new content. At the same time it guarantees the correct implementation of the content for other devices.

Product integration inside the story pages.

Information overlays.

Hotspots inside the images allow direct access to products.

Packing guide.

Process sketches.


Off Site banner.

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