Art direction, concept design
Client: Icograda | FABRICA | May 2013 | Treviso, Italy
Music by Francesco Novara
Brief: Create a visual essay as a contribution for Icograda’s 50th anniversary celebration in Istanbul 2013. This essay should reflect an individual point of view and experiences among the international communication design community.
Solution: The final essay’s title is INBETWEENERS and refers to the period in which designers are not students anymore but not professionals yet. The concept comments on both the values and opportunities that today’s next generation long’s from the recent past of their school days, and what they desire from the near future of their profession. This essay intends to offer an original and personal “picture” of the tension between contemporary design academia and reality.